Newsroom

Press Release

September 27, 2016

The Weather Channel Sees Positive Year-Over-Year Growth

Signature morning show, AMHQ, delivered double-digit year-over-year growth during weekday mornings

ATLANTA (Sept. 28, 2016) -- The Weather Channel is among the third of networks who show positive year-over-year growth in third quarter 2016. Total day gains can be attributed to the dramatic growth in our morning show, AMHQ, and live programming as a whole.
 
Last September, The Weather Channel refocused its programming strategy on its unique strength - weather. What seems like a simple idea has truly transformed and grown the network.
 
“We have made dramatic improvements this past year to modernize our storm coverage capabilities, streamline our programming to strictly weather focused content and produce technology that revolutionizes our storytelling,” said David Clark, president of The Weather Channel television network. “It’s heartening to see this momentum shift is a direct result of the team’s dedication and hard work in revamping live programming.”
 
Third Quarter Highlights:
  • The Weather Channel closed out third quarter 2016 in positive territory compared to year-ago among P25-54 and P2+. Competitively, only 40 out of 107 networks posted year-over-year gains.  
  • Live programming was especially strong, gaining 35% among P25-54. The network posted 4 consecutive months of year-over-year gains for live programming. The gains come on the heels of strong growth in time spent viewing.    
  • Mornings: The Weather Channel signature program, AMHQ, delivered double-digit year-over-year growth (+59%) during Weekday Mornings, ranking among the Top 15 networks in terms of year-over-year growth. The strength comes on the heels of deeper engagement with the program.   
End of Month, September 2016 Highlights:
  • The Weather Channel ended September with a 26% increase on P25-54 vs year-ago and ranking among the Top 15 networks on year-over-year growth.
  • Again, live programming was the main driver of the gains, growing +79% from year-ago.  
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Sourcing:
Bullet #1: Nielsen Media, NPower, NNTV, Time Period Reporting, L+SD, 3Q16 vs 3Q15 (broadcast), Total Day (MS 6a6a), P2+ and P25-54
Bullet #2: Star Media, MultiTrak, Crosstabs, L+SD, TWC Live Program Averages, 3Q16 vs 3Q15 (broadcast), Total Day (MS 6a6a), P25-54
Bullet #3: Nielsen Media, NPower, NNTV, Time Period Reporting, L+SD, 3Q16 vs 3Q15, MF 6a9a, P25-54
Bullet #4: Star Media, MultiTrak, Time Period Reporting, L+SD, Sept-16 vs Sept-15 (broadcast), Total Day (MS 6a6a), P25-54
Bullet 2%: Star Media, MultiTrak, Crosstabs, L+SD, TWC Live Program Averages, Sept-16 vs Sept-15 (broadcast), Total Day (MS 6a6a), P25-54

 
The Weather Channel television network
For more than 34 years, The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet. For six years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.” With trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled.  Engaging with fans and delivering content to feed their fascination with all things weather is paramount to the network’s mission.  With the recently launched community platform, weloveweather.tv, the network created a 2-way dialogue with fans, establishing an ongoing relationship with those that have a passion for weather. For more information visit weathergroup.com.