ATLANTA (Oct. 11, 2016) -- As Hurricane Matthew left devastation across the Caribbean and Southeast, viewers turned to the unmatched expertise and continuous live coverage only The Weather Channel (Weather) provides. By offering unique first-hand expert explanations, highly localized information and compelling storm coverage, Weather proves to be the public’s most trusted information source in severe situations.
Vital partnerships with local government officials and national organizations aided the network in giving viewers up to date, life-saving information throughout Hurricane Matthew. As the majority of national news outlets turned to cover political scandal, The Weather Channel kept a steady focus on those Americans who were still in need of rescue and national attention.
To cover Hurricane Matthew, Weather deployed 15 meteorologists and reporters across countless cities and countries for continuous, live coverage spanning 115 hours across five days. Ratings and other highlights include:
- On Thursday, Oct. 6 and Friday, Oct. 7, The Weather Channel ranked #1 across all cable networks among P25-54 viewers.
- On Thursday, Oct. 6, The Weather Channel delivered an audience of 568K surpassing FoxNews (295K) and CNN (293K) among P25-54 viewers.
- The network delivered 1.5M P2+ viewers across Total Day on Oct. 6. Viewership peaked during Primetime, when P2+ audience totaled 2.4M. Competitively, the network ranked #2 on Oct. 6 and 7, second only to Fox News Channel, among P2+.
- Across the 5-day period of wall-to-wall coverage, the network reached 52M P2+, or 17% of the total TV viewing audience (and one-in-five persons who can receive the network, 23.3%). Similarly, the network reached 18.4M P25-54 or 15% of audience in this demo.
Sourcing: Nielsen Media, NPower, L+SD, R&F Time Period, Reach based on 1 minute qualifier, Households
Bullets 1, 2 and 3: Star Media, MultiTrak, L+SD, Daypart Averages, 3a3a Total Day, P2+
Bullets 4: Nielsen Media, NPower, L+SD, R&F Time Period, Reach and TSV based on 1 minute qualifier, P2+ and P25-54
Saturday, Oct. 8 is based on preliminary data from Nielsen Media, NPower.
The Weather Channel television network
For more than 34 years, The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet. For six years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.” With trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled. Engaging with fans and delivering content to feed their fascination with all things weather is paramount to the network’s mission. With the recently launched community platform, weloveweather.tv, the network created a 2-way dialogue with fans, establishing an ongoing relationship with those that have a passion for weather. For more information visit weathergroup.com.