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Press Release

December 1, 2016

The Weather Channel Weekday Mornings Experience Double-Digit Growth in November

ATLANTA (Dec. 1, 2016) -- During the month of November, weekday mornings on The Weather Channel (Monday-Friday, 5a-10a) received double-digit growth with P25-54 delivery up +27% year-over-year. The Weather Channel signature program, AMHQ, also delivered double-digit, year-over-year growth (+34%) among P25-54 in November. The morning show’s gains come on the heels of strong growth in time spent viewing which was up +42% year-over-year among P25-54.
 
Source: Nielsen Media Research, L+SD, AMHQ: M-F 6A-9A. Weekday Mornings: M-F 5A-10A, November Highlights: 10/31/2016-11/27/2016 vs 10/26/2015-11/29/2015,, Average weekly time spent viewing: 1 minute qualifier.
 
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The Weather Channel television network
For more than 34 years, The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet. For six years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.” With trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled.  Engaging with fans and delivering content to feed their fascination with all things weather is paramount to the network’s mission.  With the recently launched community platform, weloveweather.tv, the network created a 2-way dialogue with fans, establishing an ongoing relationship with those that have a passion for weather. For more information visit weathergroup.com.