ATLANTA (Jan. 10, 2017) -- Beginning today, The Weather Channel’s streaming service “Local Now” will be integrated into Rocky Mountain PBS (RMPBS), Colorado’s flagship PBS member station. The partnership enables RMPBS to provide their Colorado viewers for the first time with up-to-the-minute local weather and news information, fueled by Local Now.
Local Now is a streaming video service launched by The Weather Channel in 2016 that provides hyper-local weather, traffic, news and sports information. The Rocky Mountain PBS product will feature weather and news information specific to the three designated market areas -- Grand Junction, Denver and Colorado Springs.
“With this partnership, Local Now will sit alongside the local affiliates to give consumers a modern alternative for local news on broadcast television,” said Freddy Flaxman, Chief Operating Officer for The Weather Channel. “Our flexible, technology-based solution will allow us to generate hyperlocal news and weather video that is customized for RMPBS’ viewers.”
With today’s launch, RMPBS will begin airing 30-second Local Now weather segments everyday at 8:30 a.m., 9:30 a.m. and 10:30 a.m. MT, supplied by The Weather Channel’s trusted team of meteorologists and experts who will analyze, forecast and report weather conditions for Colorado.
One-minute news segments will air daily at 5:30 p.m., 6 p.m. and 7 p.m. MT. These video segments will be produced by The Weather Channel with content support from trusted community outlets including Denverite, Grand Junction Daily Sentinel and Associated Press.
“Local Now enables Rocky Mountain PBS to better inform statewide viewers by delivering up-to-date, relevant information on a consistent basis throughout the day,” said Laura Frank, President of News for Rocky Mountain PBS. “The addition of Local Now illustrates RMPBS' mission to inform Coloradans by helping viewers plan their days and stay connected to the news in their various communities.”
Apart from the linear product found on RMPBS, viewers can download the Local Now app for an in-depth look at real-time, hyper-local weather, traffic, news and sports information. Local Now is also available as an over-the-top (OTT) service on SlingTV, Amazon Fire and fuboTV. For more information on Local Now, visit www.localnow.com.
The Weather Channel television network
For more than 34 years, The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet. For six years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.” With trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled. Engaging with fans and delivering content to feed their fascination with all things weather is paramount to the network’s mission. With the recently launched community platform, weloveweather.tv, the network created a 2-way dialogue with fans, establishing an ongoing relationship with those that have a passion for weather. For more information visit weathergroup.com.
Rocky Mountain Public Media
Rocky Mountain Public Media, Inc. is the parent company of Rocky Mountain PBS (KRMA, KTSC, KRMJ, KRMU, KRMZ), Rocky Mountain PBS News, and KUVO Jazz. Rocky Mountain PBS’ mission is to enrich the lives of Coloradans through engaging and essential programs, services and community partnerships that inform, enlighten and entertain. RMPBS began in Denver in 1956 as Colorado's first public television station. It is now Colorado's only statewide television network, serving 99 percent of the state with stations in Denver (KRMA), Pueblo/Colorado Springs (KTSC), Steamboat Springs (KRMZ), Grand Junction (KRMJ) and Durango (KRMU).