Newsroom

Press Release

March 27, 2017

The Weather Channel’s Local Now Taps Cheddar For Business News Updates

Leading Post Cable Network to provide daily business highlights to Local Now’s 226 markets

March 27, 2017, NEW YORK, NY / ATLANTA, GA — The Weather Channel and Cheddar today announced the addition of daily national business news highlights to the Local Now streaming service, bringing the day’s top headlines to hundreds of markets across the U.S. and changing the way Americans get community and national business news.

Powered by The Weather Channel and content partners, Local Now delivers real-time, up-to-date information about current, localized news, weather, lifestyle, sports and traffic updates. Cheddar’s national business news headlines will be added to the Local Now news service that is refreshed in real-time to get viewers the most up-to-date news in a fraction of the time of the average local news broadcast.

“This is a natural fit. Like Cheddar, Local Now aims to keep viewers informed on the most important daily information,” said Jon Steinberg, CEO of Cheddar. “The Weather Channel’s OTT service is on so many of the major OTT platforms, like Sling and Youtube’s forthcoming bundle, as well as all the major cable bundles, so we are thrilled to bring Cheddar to their audiences on these platforms.”

“We created Local Now with the modern audience in mind, so bringing Cheddar into the fold is a natural fit as we expand our current offerings of local news, weather, traffic, and lifestyle content to now include national business updates,” said Freddy Flaxman, COO at The Weather Channel. “We’re excited to partner with a network that shares our vision to innovate how young people are consuming and viewing content in real time.”

Local Now is available on Sling TV, YouTube TV and through participating TV providers via Roku, Apple TV, Amazon Fire TV, iOS, Android, and desktop.

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About Cheddar

Cheddar is a live Post-Cable Network focused on covering the most innovative products, technologies, and services transforming our lives. The network covers this news through the lens of the companies and executives driving these changes. Cheddar broadcasts from Post 10 on the floor of the New York Stock Exchange and the Sprint Flatiron Building Store. It is available on Sling TV, Amazon, Pluto TV, 60% of smart tvs in the U.S., Vimeo and Twitter. The company was founded by Jon Steinberg, President and Chief Operating Officer of BuzzFeed from 2010 to 2014. Its investors include Lightspeed Venture Partners, Comcast Ventures, Ribbit Capital, and Homebrew. Follow Cheddar on Facebook, Twitter, and YouTube.

About Local Now

Local Now is a streaming service that is changing the way Americans get news about their communities. Powered by the Weather Channel and content partners, Local Now delivers real-time, hyper-local news, weather, traffic, sports, and lifestyle information. With unique technology that transmits localized information to hundreds of markets across the United States, Local Now delivers the same information seen in a 30 to 60 minute local news broadcast segment, on-demand and in a fraction of the time. Local Now is available on Roku, SlingTV, YouTube TV, fuboTV, and other major OTT platforms.