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Press Release

March 16, 2017

Winter Storm Colbert is The Weather Channel’s First-Named Winter Storm for the 2017/2018 Season

Following Stephen Colbert’s Nod to The Weather Channel on The Late Show, “Colbert” Will Be the Third Storm of the Season

ATLANTA (March 16, 2017) – On the heels of the 2017 winter storm season and the latest Nor’Easter Winter Storm Stella, The Weather Channel announces today that “Winter Storm Colbert” will be the third storm of the 2017/2018 season.

Earlier this week, The Weather Channel faced a bit of tongue-in-cheek criticism from the beloved late-night host about winter storm naming. The network is excited to repay the favor and offer a sneak peek at one of the official names for next season before the full fleet of names will be announced later this summer.  

It’s impossible to say exactly how Winter Storm Colbert will perform next winter, but the network has been beta-testing experimental forecasting technology and very early forecasts indicate it will be a storm that starts small. It may make a few false starts before the system moves on towards New York and becomes a major storm – oddly similar to Stephen Colbert’s own career.

This is the sixth year the network has named winter storms in order to simplify and expedite communications to residents in the storms’ paths. The official criteria for storm names are based on The National Weather Service issuing specific storm warnings, a population of 2 million and/or an aerial coverage of at least 400,000 sq. km. (about the size of Montana).

Watch Winter Weather Expert Tom Niziol announcing the name of the new storm here: https://www.youtube.com/watch?v=ocK4-YWqrbQ&feature=youtu.be

Watch Stephen Colbert share the news on Wednesday night’s episode of The Late Show here: https://www.youtube.com/watch?v=MKbjESHoIFQ