ATLANTA (November 16, 2017) -- Today, The Weather Channel announced “Forecasting Hope,” a new charitable campaign that aims to help with recovery efforts for communities impacted by severe weather during the past year. Through a combination of fundraising and programming, the network will give back to communities and thank first responders and others in California, Florida, Puerto Rico, and Texas that are working to rebuild from catastrophic wildfires and Hurricanes Harvey, Irma, and Maria.
As part of the fundraiser, the network’s meteorologists are auctioning off some of their storm gear and other personal items that connected them to the weather stories they covered. Items available for auction include: Jim Cantore’s storm jacket from the entire 2017 Hurricane Season, a signed hat Mike Bettes wore during his tornado coverage in El Reno, OK in 2013, Jen Carfagno’s winter jacket she wore at this past years’ Groundhog Day celebration, and other branded items. The auction starts on Thanksgiving Day (Nov. 23), and fans will be able to bid on items through Monday, December 18. Funds raised will go to various organizations that continue to support communities as they rebuild from natural disasters, including: The American Red Cross, Team Rubicon, Save The Children, Greater Houston Community Foundation, Bridge to Hope (FL), Hispanic Federation, and United Way Bay Area.
Starting this weekend, The Weather Channel is partnering with True Value Company to further support communities in Texas, Florida and Puerto Rico to highlight recovery efforts and shed light on the work still to be done. Additionally, the partners will deliver warm meals to some of the local heroes in these weather-impacted communities to thank them and community members helping with recovery.
“This holiday season we want people to remember that the story doesn’t end with the storm,” said Nora Zimmett, Senior Vice President, Content and Programming for the Weather Channel. “We were welcomed by these communities as they went through some of the toughest times in their histories. After the headlines have changed, people in California, Florida, Puerto Rico, and Texas, and beyond are still doing the hard work of rebuilding their communities and they deserve our recognition and support.”
For more information about “Forecasting Hope,” and to bid for items available for auction visit: Weloveweather.tv/auction
About The Weather Channel Television Network
For more than 35 years, The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet. For seven years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.” With trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled. Engaging with fans and delivering content to feed their fascination with all things weather is paramount to the network’s mission. With the recently launched community platform, weloveweather.tv, the network created a 2-way dialogue with fans, establishing an ongoing relationship with those that have a passion for weather. For more information visit www.weathergroup.com.
About True Value Company
True Value Company, headquartered in Chicago, is one of the world’s largest retailer-owned wholesale hardware cooperatives with gross billings of over $2.0 billion and revenue of $1.5 billion in 2016. The True Value cooperative includes approximately 4,400 independent retailer locations worldwide operating under the store identities of True Value, True Value Rental, Grand Rental Station, Taylor Rental, Party Central, Home & Garden Showplace and Induserve Supply. Additional information on True Value and its retail identities is available at www.truevaluecompany.com.