ATLANTA (December 7, 2017) – Weather Group, parent company of The Weather Channel television network and Local Now digital media network, announced today the promotion of Marvin Renaud to Senior Vice President, Digital to lead the company’s unit that oversees the Local Now platform and The Weather Channel Television apps.
Marvin will continue with many of his roles while serving as Vice President, Product, including overseeing all digital and next-generation product strategies for the network to drive audience and revenue growth across a variety of channels, including Local Now, ad products, and TV apps for The Weather Channel.
In his new role, Marvin will also oversee a new unit that includes Local Now, a streaming video service that provides viewers with hyper-local weather, traffic, news and sports reports. Local Now is powered by high-quality content providers such as The Weather Channel, the Associated Press, Foursquare, American City Business Journals and more, and delivers real-time news and information when and how viewers want it. The mission of Local Now is to inspire and inform people through stories and data to build better communities.
Marvin was formerly with CNN, where he served as Senior Director, Product Management and led CNN Digital’s product strategy and product roadmap development; while there, he successfully launched CNN’s off-platform products including Apple News Live Stream and Facebook Messaging. In his new role, Marvin will continue to report to Weather Group Chief Operating Officer Freddy Flaxman.
“I couldn’t be more excited about Marvin’s new role and the future of Local Now and Weather Channel Television apps,” said Dave Shull, CEO of Weather Group. “Under Marvin’s leadership, I have no doubt that Local Now will become the most widely-distributed local video service in the country and his promotion is part of our investments in Local Now to make that a reality.”
In the days ahead, Local Now will continue to deliver high-quality video content to audiences across a portfolio of mobile and television consumer platforms, including native mobile apps, over-the-top (OTT) device apps, and MVPD and vMVPD channels. Local Now will differentiate itself by leveraging Weather Group’s video production assets and localization experience to deliver a digital media experience that is of higher quality than local news providers and more locally relevant than national news providers.
“Local Now is an innovative product that is helping Weather Group stay ahead in the ever-changing media landscape," said Freddy Flaxman, COO of Weather Group. “With Weather Group’s industry-leading expertise and the immense talent of Marvin and his dedicated staff, Local Now will continue to thrive as a streaming service that is changing the way Americans access information about their communities.”
About The Weather Channel
For more than 35 years, The Weather Channel has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. For seven years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.” With trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled. Engaging with fans and delivering content to feed their fascination with all things weather is paramount to the network’s mission. With the recently launched community platform, weloveweather.tv, the network created a 2-way dialogue with fans, establishing an ongoing relationship with those that have a passion for weather. For more information visit weathergroup.com.
About Local Now
Local Now is a streaming service that is changing the way Americans access information about their communities. Powered by the Weather Channel and other leading content partners, Local Now delivers real-time, hyper-local news, weather, traffic, sports, and lifestyle content. With unique technology that transmits localized information to hundreds of markets across the United States, Local Now delivers the same information seen in a 30 to 60 minute local news broadcast segment, to fit with viewers own schedules and in a fraction of the time. Local Now is available on Roku, SlingTV, YouTube TV, fuboTV, and other major OTT platforms.