Newsroom

Press Release

April 5, 2018

Local Now Announces Michelin as Inaugural Sponsor of the OTT Platform

Partnership Allows Michelin to Reach Audiences in a New and Unique Way

ATLANTA (April 5, 2018) --  Local Now, the streaming, hyper-local news and information service, announced today that Michelin will join as the inaugural brand partner - the first since the platform launched in 2016. Through this partnership, Michelin will be able to reach a desirable audience of Local Now viewers, nationwide, in a clutter-free environment.

Powered by The Weather Channel television network and content partners, Local Now delivers real-time, localized information about current events, weather, lifestyle, sports, business and traffic to hundreds of markets across the U.S. Content partners include the Associated Press, Reuters, Foursquare, American City Business Journals, Stadium, Cheddar, Pointslocal, SportRadar, Internet Video Archive, TrafficLand, INRIX, Flight Aware and more. Local Now is available across a portfolio of OTT, mobile, and TV platforms, including Sling TV, YouTube TV, Xumo, MobiTV, fuboTV, Plex, iOS, Android, Roku and Amazon Fire TV.

Michelin has been a long-time partner of The Weather Channel (TWC) television network, and is now extending the partnership to Local Now, allowing them to reach even more viewers in the OTT space. Previously, Michelin and The Weather Channel have partnered to create custom on-air content featuring safe-driving tips to help keep the American public safe in all weather conditions.

“We’re excited to bring Michelin’s message to audiences across the country through Local Now, which allows viewers to receive local information straight from their communities in a new and innovative way,” said Marvin Renaud, Senior Vice President, Digital who leads Local Now and The Weather Channel Television apps. “Like us, Michelin is an innovative company and together, we’re advancing the way Americans access and consume news and information.”

“Michelin’s collaboration with The Weather Channel has reminded drivers consistently about the importance of tire safety when weather conditions make driving unpredictable,” said Yahn Heurlin, vice president, B2C marketing for Michelin North America. “Michelin cares about delivering safety on the road when it matters most.”

For more information and to watch Local Now visit: www.localnow.com.

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About Local Now

Local Now is a streaming service that is changing the way Americans get news about their communities. Powered by The Weather Channel and content partners, Local Now delivers real-time, hyper-local news, weather, traffic, sports, and lifestyle information. With unique technology that transmits localized information to hundreds of markets across the United States, Local Now delivers the same information seen in a 30 to 60 minute local news broadcast segment, on-demand and in a fraction of the time. Local Now is available on Sling TV, YouTube TV, MobiTV, fuboTV and other major OTT platforms. It is also available in the iOS, Android, Roku and Amazon Fire app stores as well as desktop.

About Michelin North America

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. Michelin also offers a full range of innovative services and solutions that help make mobility safer, more efficient and more environmentally friendly. To create unique mobility experiences, Michelin also publishes travel guides, hotel and restaurant guides, maps, and road atlases. Headquartered in Greenville, S.C., Michelin North America, Inc., (www.michelinman.com) employs more than 20,000 people and operates 19 manufacturing plants in the U.S. and Canada.