ATLANTA (April 5, 2018) – Weather Group has selected You.i TV as the software technology platform to develop an improved, personalized experience for their digital apps starting with Local Now, the innovative streaming service that has changed the way millions of users across the U.S. access hyper-local weather, traffic, news and sports information.
You.i TV’s video experience platform, Engine One, will power an enhanced experience for Local Now users on their streaming device of choice – including iOS, Android, Apple TV, Amazon Fire, and Roku. With the Engine One platform, Local Now will deliver an even more personalized experience with dynamic content for a hyper-local audience, without compromising the user experience or application performance.
Breaking new ground on content, distribution and now the user experience, Local Now delivers real-time, localized information about current events, weather, lifestyle, sports, business and traffic from content partners including the Associated Press, Reuters, Foursquare, American City Business Journals, Stadium, Cheddar, Pointslocal, SportRadar, Internet Video Archive, TrafficLand, INRIX, Flight Aware, Tribune Content Agency and more.
“The mission of Local Now is to inspire and inform people through stories and data to build better communities,” said Marvin Renaud, Senior Vice President, Digital who oversees the Local Now platform and The Weather Channel Television apps. “You.i TV’s innovative technology helps us deliver on that mission and give us the ability to create beautiful, immersive and hyper-personalized apps that put the user first.”
You.i TV enables TV and media companies worldwide to build personalized, profitable experiences quickly on all platforms – mobile devices, set-top boxes, game consoles, and streaming devices – from a single code base. Brands such as Turner, NBA, National Geographic, Cartoon Network, Fox, and now, the Weather Group, are spearheading direct-to-consumer and OTT strategies using You.i Engine-powered TV applications.
“We are thrilled to be selected by Weather Group and Local Now for the evolution of their live streaming experience,” said Jason Flick, CEO of You.i TV. “We look forward to helping Local Now extend their already successful OTT app to address the needs of the users regardless of where they are consuming information.”
The next generation of Local Now will launch in Spring 2018 and give users more of what they want, when they want it, providing an advanced user experience.
About Local Now
Local Now is a streaming service that is changing the way Americans get news about their communities. Powered by The Weather Channel and content partners, Local Now delivers real-time, hyper-local news, weather, traffic, sports, and lifestyle information. With unique technology that transmits localized information to hundreds of markets across the United States, Local Now delivers the same information seen in a 30 to 60 minute local news broadcast segment, on-demand and in a fraction of the time. Local Now is available on Sling TV, YouTube TV, MobiTV, fuboTV and other major OTT platforms. It is also available in the iOS, Android, Roku and Amazon Fire app stores as well as desktop.
About You.i TV
You.i TV is a privately held company whose You.i Engine One software platform enables TV and media companies worldwide to engage users, create customers, and ultimately fans. You.i Engine allows customers to build personalized, profitable experiences quickly on all platforms – mobile devices, set-top boxes, game consoles, and streaming devices – from a single code base. Brands such as Turner, NBA, Warner Brothers, National Geographic, DirecTV, Cartoon Network and Fox are spearheading direct-to-consumer and OTT strategies using You.i Engine-powered TV applications. You.i Engine has been licensed in major industry genres, including entertainment, kids, sports, and news. For more information about You.i TV, visit our About Page, Product Page, or take a look at the You.i TV Blog.