The Weather Channel announced today it has been named the 2018 Harris Poll EquiTrend TV News Brand of the Year for the eighth consecutive year.
In its 30th year, the Harris Poll is an annual tracking study that measures and compares the brand health of more than 3,000 brands across more than 300 categories from automobiles to restaurants. The Weather Channel received the highest equity score among a subset of brands evaluated in the TV News Category.
“We’re honored to be named TV News Brand of the Year for the eighth year in a row,” said Dave Shull, CEO of The Weather Channel television network. “We’re dedicated to providing unmatched, live weather coverage and expertise, and we’re thrilled that our viewers recognize us as a trusted source.”
The EquiTrend Brand Equity Index is comprised of three key factors - familiarity, quality and consideration - that result in a Brand Equity rating for each brand. Brands that rank highest in Equity receive the Harris Poll EquiTrend “Brand of the Year” award in their category.
The Weather Channel received the highest numerical Equity Score among TV News brands included in the 2018 Harris Poll EquiTrend® Study, which is based on opinions from over 77,000 U.S. consumers ages 15 and over surveyed online in January and February 2018. “Highest Ranked” was determined by a pure ranking of a sample of TV News brands.
Over the past year, The Weather Channel’s innovative coverage resulted in the network’s highest ratings in its 35-year history. During Hurricane Irma, it was the most watched cable network for 5 straight days and on Sept 10th, 1 out of 3 TV households in America tuned in to watch the channel deliver important, life-saving information to millions of Americans. In addition, The Weather Channel was the #1 cable network for live coverage on the Friday and Saturday of Hurricane Harvey, reaching more than 37 million viewers, with 1 in 5 American households tuning into the network. Beyond storms, the network was the 3rd most watched cable network during the Total Solar Eclipse with 1,676,000 total viewers.
About The Weather Channel
For more than 35 years, The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. For seven years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.” With trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled. Engaging with fans and delivering content to feed their fascination with all things weather is paramount to the network’s mission. With its community platform, weloveweather.tv, the network created a 2-way dialogue with fans, establishing an ongoing relationship with those that have a passion for weather. In March 2018, The Weather Channel’s parent company, Weather Group, was purchased by Byron Allen’s Entertainment Studios (entertainmentstudios.com). This acquisition allows Entertainment Studios to expand into the increasingly important live and local news category, while providing opportunity for The Weather Channel to further expand its reach and influence in the media space. For more information visit weathergroup.com.
About The Harris Poll®
Over the last 5 decades, Harris Polls have become media staples around the world. Frequent polls tap into a representative sample of Americans of all ages, genders, income and ethnic backgrounds. From sports to health, politics to the economy, the Harris Poll reflects Americans’ opinions on a wide range of topics and are regularly published by national, local, consumer, business and trade media outlets. In February 2014, The Harris Poll was acquired by Nielsen. Find out more at TheHarrisPoll.com.