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Press Release

May 1, 2018

Lands’ End and The Weather Channel Announce Mini Meteorologist Contest – Four Winners to Present Weather Forecast Live on Air

Curious kids fascinated by science and weather can live out their meteorologist dreams this summer. Lands’ End introduces the Mini Meteorologist Contest in partnership with The Weather Channel, encouraging parents of young weather enthusiasts to submit an essay describing why they love to learn about science and weather. Four lucky winners will travel to The Weather Channel headquarters in Atlanta for the opportunity to give a weather report on-air.

As part of the commitment to celebrate a love of learning, Lands’ End will host a nationwide contest to search for kids that love meteorology. From now until May 21, 2018, parents of children ages 6 to 16 can submit an essay written by the child describing how and why they love to learn about science and weather.

“Lands’ End is excited to partner with The Weather Channel to encourage kids’ interest in science and meteorology,” said Michele Casper, vice president of brand marketing at Lands’ End. “Supporting children’s curiosity to learn with programs such as the Mini Meteorologist Contest is a vital part of our heritage.”

“What I love most about The Weather Channel is that I am learning every day. Whether it is new weather research or striving for the simplest way to explain a complicated weather phenomenon, every day I engage my mind to think creatively and scientifically,” said Jen Carfagno, on-camera meteorologist, The Weather Channel. “We are thrilled to partner with Lands’ End to share this love with young meteorologists.”

Parents can submit their child’s essay at landsend.com/lovelearning. Fifty finalists will be selected for a video interview to read a 30-second script. Judging criteria include poise, creativity and overall love of meteorology. Four grand prize winners will be awarded a trip for two (winning entrant and guardian) to Atlanta to present the weather on National Summer Learning Day July 12, 2018 in addition to a new on-air Lands’ End wardrobe.

Learn more at landsend.com/lovelearning.

About Lands’ End, Inc. 

Lands’ End, Inc. (NASDAQ: LE) is a leading multi-channel retailer of clothing, accessories, footwear and home products. We offer products through catalogs, online at www.landsend.com and affiliated specialty and international websites, and through retail locations. We are a classic American lifestyle brand with a passion for quality, legendary service and real value, and seek to deliver timeless style for men, women, kids and the home.

About The Weather Channel
For more than 35 years, The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. For eight years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.” With trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled. Engaging with fans and delivering content to feed their fascination with all things weather is paramount to the network’s mission. With its community platform, weloveweather.tv, the network created a 2-way dialogue with fans, establishing an ongoing relationship with those that have a passion for weather. In March 2018, The Weather Channel’s parent company, Weather Group, was purchased by Byron Allen’s Entertainment Studios (entertainmentstudios.com). This acquisition allows Entertainment Studios to expand into the increasingly important live and local news category, while providing opportunity for The Weather Channel to further expand its reach and influence in the media space. For more information visit weathergroup.com.