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Press Release

May 30, 2018

The Weather Channel’s Nora Zimmett Named in Fast Company’s Annual List of 100 Most Creative People in Business

Zimmett joins the list of 100 women and men from Tesla, Amazon, Netflix, Instagram, Twitter, Frito-Lay, Universal Music, Google, Disney, the NBA, and Lyft

Fast Company today announced its annual list of the Most Creative People in Business for 2018, honoring an influential and diverse group of 100 leaders from a vast range of global industries including tech, design, entertainment, healthcare, media, government, nonprofit, finance, food, and more.

The Most Creative People in Business list recognizes individuals whose work might not necessarily be quantifiable by numbers, but who are nonetheless having a measurable impact on the world. These scientists, executives, programmers, comedians, founders, designers, musicians, writers, and activists have accomplished something new this year within their field that’s driving their industries forward—and solving global and societal problems in novel ways. This year’s group represents Fast Company’s hallmark of diversity: 56 are women, 44 are men, 12 hail from outside the United States, and more than two dozen are people of color.

“I’m thrilled to be a part of this outstanding list with some of the most innovative people in business,” said Nora Zimmett, SVP, Content and Programming at The Weather Channel. “At The Weather Channel, we strive to go beyond temperatures and forecasts, and provide viewers with cutting-edge visual presentations and compelling storytelling to provide viewers with a deeper understanding of the science behind weather. It is truly an honor that Fast Company is recognizing the important, life-saving work we dedicate ourselves to everyday.”

During her time at The Weather Channel, Nora has been instrumental in producing important, life-saving information for millions of viewers nationwide.  She has modernized the deployment of field crews and live-television technology to produce compelling severe weather coverage. In studio, she’s worked to incorporate mixed and augmented reality technology across programming – from an explainer on how Americans can expect to experience the total solar eclipse to the anatomy of a hurricane. In addition, Nora has worked to bring the realities of climate change to light with creative segments that help viewers understand the link between climate change and the shifting weather patterns around them.

With digital media at the forefront, Nora has worked to seamlessly fold new technologies and programming tactics into The Weather Channel to demonstrate how a legacy industry can continue to innovate and draw in viewers. Her efforts have been an overwhelming success -- for eight years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year”. In 2017, she led the The Weather Channel to record-breaking ratings amongst cable competitors, and so far in 2018 time spent viewing has leapt thirty one percent year-over-year.  

Fast Company editors and writers spend a year researching candidates for the list, scouting every sector of business: technology, fashion, cybersecurity, biotech, entertainment, beauty, social good, food, data, consumer goods, and more. The people selected have all accomplished something truly innovative within the past 12 months or so that is having a meaningful effect within their industries. They’re also discoveries; none have ever been profiled in Fast Company before. Taken together, they represent where business is heading right now.

“Other titles catalog wealth, corporate power, or company size,” says Stephanie Mehta, editor-in-chief of Fast Company. “Only Fast Company identifies and celebrates leaders, many unsung, who are making an impact with their creativity.”

To see the complete list go to: fastcompany.com/most-creative-people/2018

Introduced in 2009, the Most Creative People list was quickly established as one of Fast Company's most esteemed franchises. Each year, the magazine's editors present an all-new list of 100 people chosen according to a proprietary methodology. This year's honorees join the expanding community of Fast Company's Most Creative People 1000.

Fast Company's Most Creative People in Business issue (Summer 2018) is available online now at fastcompany.com/most-creative-people/2018. The official newsstand on-sale date for the print issue is June 5. Join the Most Creative People conversation on social media using #FCMostCreative.



Fast Company is one of the world's leading business media brands, with an editorial focus on creativity, innovation, social impact, leadership, and design. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at fastcompany.com.


For more than 35 years, The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. For eight years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.” With trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled. Engaging with fans and delivering content to feed their fascination with all things weather is paramount to the network’s mission. With its community platform, weloveweather.tv, the network created a 2-way dialogue with fans, establishing an ongoing relationship with those that have a passion for weather. In March 2018, The Weather Channel’s parent company, Weather Group, was purchased by Byron Allen’s Entertainment Studios (entertainmentstudios.com). This acquisition allows Entertainment Studios to expand into the increasingly important live and local news category, while providing opportunity for The Weather Channel to further expand its reach and influence in the media space. For more information visit weathergroup.com.