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Press Release

June 26, 2018

Local Now Announces App Refresh and New Host

Updates will improve user experience and expand localization

Weather Group today announced an all-new refresh to the user experience of the Local Now app. The update includes an overhaul of the app design for improved functionality, as well as the addition of Local Now’s first-ever dedicated host, Sasha Rionda.

Today’s update to the Local Now interface includes a complete overhaul of the Local Now app rolling out to all of its platforms, including iOS and Android, tvOS, Roku, and Fire devices. This overhaul will provide viewers with:

  • A new and improved look and feel, allowing for a much more flexible and dynamic experience as users navigate through the app channels and content;
  • Increased functionality for the user to choose which content they want to watch on demand;
  • Chaptering functions (Pause/Play/Skip and Scrubbing Forward and Backwards) on any piece of content to watch again or skip ahead; and
  • Advanced notifications and alerts with options to control alert types through the app.

Local Now’s new host, Sasha Rionda, will serve as a friendly guide as viewers explore the playlist. Rionda will introduce segments, report from the field and share the news of the day -- much like a mini newscast. In the future, viewers can expect new segments covering tech, health, personal finance and many more that are currently in development.  

Originally from Mexico, Sasha is a reporter, host, anchor and actress, and has appeared on shows with the E! Entertainment Network, CNN International, WKRC-TV, CNN Español and more. She speaks English, Spanish, French and German, has a degree in Interior Architecture and Design, and is a competitive salsa dancer.

“We are super excited to introduce Sasha as the new face of Local Now. Her personality and relatable story-telling style will shine across  our hyper-local markets as she delivers community news that matters,” said Marvin Renaud, Senior Vice President, Digital for The Weather Group. “We look forward to connecting with more communities across the country, and showcasing the best of what Local Now has to offer.”

Local Now will also continue to deliver localized content from The Weather Channel during times of storms and severe events.

Powered by The Weather Channel television network and content partners, Local Now delivers real-time, localized information about current events, weather, lifestyle, sports, business and traffic to hundreds of markets across the U.S. Content partners include the Associated Press, Reuters, Foursquare, American City Business Journals, Stadium, Cheddar, Pointslocal, SportRadar, Internet Video Archive, TrafficLand, INRIX, Flight Aware and more. Local Now is available across a portfolio of OTT, mobile, and TV platforms, including Sling TV, YouTube TV, Xumo, MobiTV, fuboTV, Plex, iOS, Android, Roku and Amazon Fire TV.

For more information, visit: www.localnow.com.


About Local Now

Local Now is a streaming service that is changing the way Americans get news about their communities. Powered by The Weather Channel and content partners, Local Now delivers real-time, hyper-local news, weather, traffic, sports, and lifestyle information. With unique technology that transmits localized information to hundreds of markets across the United States, Local Now delivers the same information seen in a 30 to 60 minute local news broadcast segment, on-demand and in a fraction of the time. Local Now is available on Sling TV, YouTube TV, MobiTV, fuboTV and other major OTT platforms. It is also available in the iOS, Android, Roku and Amazon Fire app stores as well as desktop.

About The Weather Channel

For more than 35 years, The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. For eight years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.” With trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled. Engaging with fans and delivering content to feed their fascination with all things weather is paramount to the network’s mission. With its community platform, weloveweather.tv, the network created a 2-way dialogue with fans, establishing an ongoing relationship with those that have a passion for weather. In March 2018, The Weather Channel’s parent company, Weather Group, was purchased by Byron Allen’s Entertainment Studios (entertainmentstudios.com). This acquisition allows Entertainment Studios to expand into the increasingly important live and local news category, while providing opportunity for The Weather Channel to further expand its reach and influence in the media space. For more information visit weathergroup.com.