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Newsroom

Press Release

September 10, 2018

The Weather Channel and Sesame Workshop Team Up to Teach Families How to Stay Safe When Severe Weather Hits

Video series starring Elmo and meteorologists will feature potentially life-saving tips for storms including hurricanes, tornadoes, blizzards, and more

Starting today, The Weather Channel television network and Sesame Workshop are teaming up to teach children and adults how to stay safe before, during, and after severe weather events as part of the Sesame Street in Communities initiative. In a series of kid-friendly video messages, Elmo and the Weather Channel’s trusted meteorologists share simple but potentially life-saving tips on topics including hurricanes, tornadoes, flooding, thunderstorms, blizzards, and post-disaster situations.

The first video in the series aired this morning during the Weather Channel’s signature morning show AMHQ and featured Elmo in conversation with Stephanie Abrams sharing how to prepare and stay safe when hurricanes hit. The series will air over the next several months, as seasonally appropriate.

Nora Zimmett, Senior Vice President of Content and Programming, The Weather Channel said, “Our mission at The Weather Channel is to provide the public with critical information to keep them calm and prepared when storms hit. The incoming threat of Hurricane Florence is an additional reminder that we need to talk to our children about how to stay safe. We are excited to partner with Sesame Workshop, so that our message reaches kids in a way they understand.”

“Severe weather events and natural disasters can be scary for young children, who may not fully understand what’s going on around them. We’re thrilled to join The Weather Channel to share simple tips for families to help them stay safe during severe weather and provide comfort to children on even the scariest, toughest days,” said Dr. Jeanette Betancourt, Senior Vice President of US Social Impact, Sesame Workshop.

Viewers can find more tips on preparing for emergencies and providing comfort and support during severe weather events on www.SesameStreetinCommunities.org – all free to families in English and Spanish.

These emergency resources are part of Sesame Street in Communities, a program to help community providers, parents, and caregivers give children a strong and healthy start. Featuring the beloved Muppets of Sesame Street, videos, storybooks, and digital activities offer universal coping strategies that help children feel safe and become more resilient in a range of situations. Tips for parents on handling emergencies can be found here.

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About The Weather Channel

For more than 35 years, The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. For eight years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.” With trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled. Engaging with fans and delivering content to feed their fascination with all things weather is paramount to the network’s mission. With its community platform, weloveweather.tv, the network created a 2-way dialogue with fans, establishing an ongoing relationship with those that have a passion for weather. In March 2018, The Weather Channel’s parent company, Weather Group, was purchased by Byron Allen’s Entertainment Studios (entertainmentstudios.com). This acquisition allows Entertainment Studios to expand into the increasingly important live and local news category, while providing opportunity for The Weather Channel to further expand its reach and influence in the media space. For more information visit weathergroup.com.

About Sesame Workshop

Sesame Workshop is the nonprofit media and educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We’re active in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically-funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. For more information, please visit www.sesameworkshop.org.