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Press Release

October 29, 2018

Weather Group Named “Overall Creative Award Winner” in 2018 TAG Excalibur Awards

Honored as Most Creative for Immersive Mixed Reality Technology

Weather Group, the parent company of The Weather Channel television network, was recognized as the “Overall Creative Award Winner” by the Technology Association of Georgia’s (TAG) 2018 Excalibur Awards for their Immersive Mixed Reality (IMR) technology.

The 14th Annual TAG Excalibur Awards recognizes Georgia companies and organizations that demonstrate the best use of technology, typically provided by a third-party, to solve complex issues and processes in business and education.

A leader in severe weather coverage, Weather Group combines immersive mixed reality technology with live weather data to create compelling visual images of life-threatening weather conditions, including hurricane storm surge and tornadoes. Through their partnership with The Future Group, The Weather Channel uses these IMR experiences to take viewers inside of a storm environment to educate and inform, as they ignite a revolution of weather presentation. Using the power of advanced, real-time graphic renderings and visual effects with Frontier powered by Unreal Engine, the network is pioneering new methods of broadcast presentation for real-time immersive storytelling. By 2020, The Weather Channel plans to use IMR technology in 80 percent of their programming.

“We are thrilled to be recognized by TAG as a leader in Georgia’s technology and innovation community,” said George Callard, president, The Weather Channel television network. “Our Immersive Mixed Reality technology not only puts us at the forefront of innovative weather presentation, but it also enables us to better demonstrate severe weather experiences that can ultimately help our viewers stay safe.”

Winners were honored at the Oct. 19 Excalibur Awards breakfast at the Georgia Aquarium, featuring keynote speaker Scott Price, Chief Strategy and Transformation Officer at United Parcel Service, Inc. (UPS). Additional 2018 Excalibur Awards honorees include: CornerCap Investment Counsel, GE Automation and Controls, and Macon-Bibb Government.

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About Weather Group

Weather Group is the parent company of The Weather Channel television network, Weatherscan, Local Now, and Pattern. For more than 35 years, The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. For eight years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.” With trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled. Local Now is a streaming service, powered by The Weather Channel and content partners, and delivers real-time, hyper-local news, weather, traffic, sports, and lifestyle information. With unique technology that transmits localized information to hundreds of markets across the United States, Local Now delivers the same information seen in a 30 to 60 minute local news broadcast segment, on-demand and in a fraction of the time. Pattern is a new platform that delivers mobile-first content directly to Twitter users in a new and innovative way at any day and any time - storm coverage, changing climate, weather science explainers and the coolest, most beautiful places on Earth as created by weather. For more information visit weathergroup.com.

About The Technology Association of Georgia (TAG)

TAG is the leading technology industry association in the state, serving more than 30,000 members through regional chapters in Metro Atlanta, Athens, Augusta, Columbus, Macon/Middle Georgia, and Savannah. TAG’s mission is to educate, influence, promote, and unite Georgia’s technology community to fuel the innovation economy. TAG provides networking and educational programs; celebrates Georgia’s technology leaders and companies; and advocates for legislative action that enhances the state’s economic climate for technology.  TAG hosts more than 200 events each year and serves as an umbrella organization for 27 professional societies. Additionally, the TAG Education Collaborative (TAG-Ed) focuses on helping science, technology, engineering and math (STEM) education initiatives thrive. For more information visit the TAG website or TAG’s community website at www.hubga.com. To learn about the TAG-Ed Collaborative visit  www.tagedonline.org.