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Press Release

November 16, 2018

The Weather Channel and SEC Network Team Up on Immersive Mixed Reality Experience

Today, The Weather Channel and SEC Network launched a new Immersive Mixed Reality (IMR) experience to demonstrate to viewers how various weather impacts football. The video first aired this morning during The Weather Channel’s signature morning show AMHQ and featured SEC Network college football analyst and former Vanderbilt standout QB, Jordan Rodgers, and long-time meteorologist for The Weather Channel, Stephanie Abrams. The video will air on Saturday, November 17th on SEC Network at 10:40 a.m. ET.

In the video, Stephanie and Jordan can be seen transporting from The Weather Channel studios to the 50-yard-line of a 100-thousand seat stadium in the midst of fans and players gearing up for the big game. Viewers are taken on a journey where the weather transitions from rain to cold to wind while Jordan uses his first-hand experience to let the audience know what challenges each depicted weather condition is bringing to the virtual quarterback while Stephanie explains the science behind why such weather-related challenges exist.

The video was created using The Weather Channel’s IMR technology which is made possible through a partnership with The Future Group. These IMR experiences demonstrate how The Weather Channel can take viewers inside of a weather environment to educate and inform their audience as they ignite a revolution of weather presentation. Using the power of advanced, real-time graphic renderings and visual effects with Frontier powered by Unreal Engine, The Weather Channel is pioneering new methods of broadcast presentation for real-time immersive storytelling. By 2020, The Weather Channel plans to use IMR technology in 80 percent of their programming.

“It was so fun to partner with The Weather Channel to demonstrate how challenging the role of a quarterback can be under various weather conditions,” said Jordan Rodgers. “Football players deal with so many obstacles when it comes to weather, and there’s no one better to team up with to bring these intricacies to life.”

“Partnering with SEC Network and involving Jordan Rodgers in this IMR experience was a huge honor for us,” said Nora Zimmett, SVP of content and programming for The Weather Channel. “The sky is the limit when it comes to our IMR technology and we’re just getting started.”

Today’s football-themed IMR segment follows some other popular segments using the new technology, including a tornado virtually destroying TWC HQ, storm surge flooding the studios, and a wildfire overtaking a field.


About The Weather Channel

For more than 35 years, The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. For eight years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.” With trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled. For more information visit weathergroup.com.

About SEC Network

The Southeastern Conference and ESPN launched SEC Network on August 14, 2014. The network televises over 45 SEC football games, 100 men’s basketball games, 60 women’s basketball games, 75 baseball games, and other events from across the SEC’s 21 sports annually. Programming includes in-depth analysis and storytelling in studio shows such as SEC Nation, daily news and information with SEC Now, original content such as SEC Storied and SEC Inside, and more. Hundreds of additional live events are available for streaming exclusively on SEC Network’s digital companion, SEC Network+, via the ESPN App and SECNetwork.com. The network has 70 million subscribers in the U.S. and is also available in more than 50 countries throughout Europe, Middle East and Africa via ESPN Player, ESPN’s sports streaming service in the region.