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Press Release

November 15, 2018

The Weather Channel’s Nora Zimmett and Barbara Bekkedahl are Named to Cablefax’s 2018 Most Powerful Women List

Cablefax: The Magazine today announced its 2018 Most Powerful Women list honoring the women whose outstanding leadership, innovation and community continues to change the media and broadband industry for the better. Nora Zimmett, senior vice President of content and programming, and Barbara Bekkedahl, senior vice president of ad sales of The Weather Channel television network have been honored among the influential group of more than 200 women selected this year.

The annual list is also published in Cablefax: The Magazine’s Most Powerful Women issue, which includes profiles on the women who are leading the media and broadband industry to new heights and their insights on the dramatic pace of change in the industry. This year’s list honors women moving and shaking the world of television from a wide range of companies in news, entertainment, sports, music, and more. 

As senior vice president of content and programming, Zimmett oversees all aspects of The Weather Channel’s live and original programming and its world-renowned storm coverage. Over the past year at the network, Zimmett has been instrumental in developing captivating segments by taking data and turning it into tangible information for viewers through immersive mixed reality technology and creative storytelling that goes beyond a typical forecast report.

As senior vice president of ad sales, Bekkedahl leads the ad sales team focused on driving overall ad revenue growth, and leading client and agency partnerships. Bekkedahl spearheads the effort to bring meaningful advertiser partnerships to The Weather Channel, such as the National Highway Traffic Safety Administration partnership with the network’s Scorching Car Scale campaign, Lands’ End and outfitting Weather’s meteorologists, and State Farm’s preparedness campaign in times of severe weather.

“We are so proud of the work both Nora and Barbara are leading at The Weather Channel. Their recognition in Cablefax’s 2018 Most Powerful Women list can be attributed to their strong leadership, innovative thinking, and hard work ethic that elevates The Weather Channel to the forefront of severe weather coverage and creative storytelling,” said George Callard, president, The Weather Channel television network.

The full list of Cablefax’s Most Powerful Women can be found here: http://www.cablefax.com/event/most-powerful-women-2018

Zimmett, Bekkedahl and the rest of the 2018 Most Powerful Women honorees will be recognized today at Cablefax’s Most Powerful Women luncheon in New York City.




About The Weather Channel

For more than 35 years, The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. For eight years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.” With trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled. For more information visit weathergroup.com