The Weather Channel television network announced today it has been named the 2019 Harris Poll EquiTrend TV News Brand of the Year for the ninth consecutive year.
Now in its 31st year, Harris Poll EquiTrend is an annual tracking study that measures and compares the brand health of nearly 2,000 brands across 150+ categories from automobiles to restaurants. The Weather Channel television network received the highest equity score among a subset of brands evaluated in the TV News Category.
“Being named TV News Brand of the Year for the ninth year in a row is an unprecedented honor and a testament of the phenomenal work our team does every day,” said Tom O'Brien, President of The Weather Channel television network. “We’re committed to providing our viewers with unmatched continuous live coverage and reporting during severe weather events, and are thrilled to continue to be recognized in this way.”
Harris Poll EquiTrend, conducted since 1989, measures brand health over time. The EquiTrend Brand Equity Index is comprised of three factors – Familiarity, Quality and Purchase Consideration – that results in a brand equity rating for each brand. Brands ranking highest in equity receive the Harris Poll EquiTrend “Brand of the Year” award for their respective categories.
The Weather Channel received the highest Equity Score and rated most trusted and loved among TV News brands included in the 2019 Harris Poll EquiTrend® Study, which is based on opinions from over 45,000 U.S. consumers ages 15 and over surveyed online in January 2019. “Highest Ranked” was determined by a pure ranking of a sample of TV News brands.
Over the past year, The Weather Channel has integrated their new immersive mixed reality (IMR) technology into segments to take viewers inside of various weather environments, pioneering new methods of broadcast presentation for real-time immersive storytelling. These hyper-realistic weather segments have included important, lifesaving information on everything from the realities of storm surge, destructive tornadoes, devastating wildfires in California, and deadly ice storms. In addition, The Weather Channel has continued their unparalleled live coverage of the most impactful severe weather events across the country, with on-camera meteorologists both in the field and in the studio.
About The Weather Channel
Since its launch over 35 years ago, The Weather Channel television network has become the top-rated and most widely distributed weather network in America. The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. With trusted meteorologists who analyze, forecast and report the weather, its expertise is unrivaled. The network posted its highest ratings in its history during 2017’s historic Hurricane Irma and was the highest-rated cable network during recent hurricanes Harvey and Michael. In 2018, The Weather Channel was nominated for an Emmy for its coverage of Hurricane Harvey and brought new life to weather forecasting by introducing its award-winning Immersive Mixed Reality (IMR) presentation. For nine years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year,” and in 2018, the Ipsos poll ranked The Weather Channel as the most trusted name in news media.
About The Harris Poll®
Over the last 5 decades, Harris Polls have become media staples around the world. Frequent polls tap into a representative sample of Americans of all ages, genders, income and ethnic backgrounds. From sports to health, politics to the economy, the Harris Poll reflects Americans’ opinions on a wide range of topics and are regularly published by national, local, consumer, business and trade media outlets. In February 2014, The Harris Poll was acquired by Nielsen. Find out more at TheHarrisPoll.com.