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Press Release

April 11, 2019

The Weather Channel Recognized in Fast Company’s 2019 World Changing Ideas Awards

Television network received honorable mention in the Creativity category for their Immersive Mixed Reality technology

Fast Company today announced the honorees for the 2019 World Changing Ideas Awards, honoring businesses, policies, projects, and concepts that offer innovative solutions to the issues facing humanity. The Weather Channel television network received an honorable mention in the Creativity category for their Immersive Mixed Reality (IMR) technology. All of the finalists will be highlighted in the May issue of the print magazine, which hits newsstands on April 16th.

Now in its third year, the World Changing Ideas Award showcases 17 winners, more than 200 finalists, and more than 300 honorable mentions. A panel of eminent judges selected winners and finalists from a pool of more than 2,000 entries. The 2019 awards featured entries from across the globe, from New Zealand to Shanghai to Switzerland.

Last year, The Weather Channel television network debuted their Immersive Mixed Reality (IMR) technology to take viewers inside of various weather environments, pioneering new methods of broadcast presentation for real-time immersive storytelling. Previously released IMR segments include a tornado virtually destroying the network’s HQ, storm surge flooding the studios, a wildfire overtaking a field and a deadly ice storm. Using the power of advanced, real-time graphic renderings and visual effects with Frontier powered by Unreal Engine, The Weather Channel television network is igniting a revolution of weather presentation. By mid-2020, the network plans to use IMR technology in 80% of their programming.

“We are honored to be recognized by Fast Company as one of the most creative organizations on their World Changing Ideas list,” said Michael Potts, VP of Design at The Weather Channel television network. “Our Immersive Mixed Reality technology is moving the needle on broadcast presentations of weather-related events and beyond. We’re excited to continue leveraging this technology for new segments and on-air content that will accurately portray vital weather  information to our viewers.”

To see the complete list of organizations recognized in Fast Company’s 2019 World Changing Ideas Awards, go to: https://www.fastcompany.com/90329244/world-changing-ideas-2019-all-the-w...



For more than 35 years, The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. For eight years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.” With trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled. Engaging with fans and delivering content to feed their fascination with all things weather is paramount to the network’s mission. With its community platform, weloveweather.tv, the network created a 2-way dialogue with fans, establishing an ongoing relationship with those that have a passion for weather. In March 2018, The Weather Channel’s parent company, Weather Group, was purchased by Byron Allen’s Entertainment Studios (entertainmentstudios.com). This acquisition allows Entertainment Studios to expand into the increasingly important live and local news category, while providing opportunity for The Weather Channel to further expand its reach and influence in the media space. For more information visit weathergroup.com.


Fast Company is one of the world's leading business media brands, with an editorial focus on creativity, innovation, social impact, leadership, and design. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at fastcompany.com.


World Changing Ideas is one of Fast Company’s major annual awards programs and is focused on social good, seeking to elevate finished products and brave concepts that make the world better. A panel of judges from across sectors choose winners, finalists, and honorable mentions based on feasibility and the potential for impact. With a goal of awarding ingenuity and fostering innovation, Fast Company draws attention to ideas with great potential and helps them expand their reach to inspire more people to start working on solving the problems that affect us all.