The Weather Channel television network today announced their nomination for the 40th Annual News and Documentary Emmy® Awards for Outstanding Science, Medical or Environmental Report for its segment on the dangers of tornadoes using Immersive Mixed Reality. The segment aired on AMHQ, the network’s signature morning show.
“The Weather Channel is honored to be recognized as an Emmy Award nominee for the second year in a row,” said Nora Zimmett, Chief Content Officer and Executive Vice President of The Weather Channel television network. “Our team works around the clock to maintain our reputation as the most trusted television network in news and weather, while also pushing the boundaries in broadcast technology and forecasting.”
“We’re so proud to see our team’s hard work recognized by the National Academy of Television Arts & Sciences. Through a true collaborative effort, our team is dedicated to providing viewers with live-saving information through science and technology, especially during times of life-threatening severe weather events,” said Tom O’Brien, President of The Weather Channel television network.
During a day with active tornado warnings in America at the peak of the 2018 tornado season, The Weather Channel demonstrated the life-cycle of a tornado in real-time. Using a hyper-realistic visualization process, this immersive mixed reality experience took the viewer through the formation of an EF5 tornado as it grew, presented as if a tornado had formed and was approaching the network’s broadcast studios. The final production was a groundbreaking use of design and data to warn people in an actionable way never before accomplished on TV, while reinforcing the dangers of tornadoes and providing information about the safety precautions one should take to survive.
For nearly 38 years, The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. One of the most significant achievements of the network’s coverage is the ability to forecast, with extreme accuracy, the path and the scope of severe weather events. Utilizing a full suite of award-winning, data-driven, augmented reality technology, immersive live coverage and scientific experts, the network works to ensure that the public is well informed ahead of, during, and after severe weather events.
Using the power of advanced, real-time graphic renderings and visual effects with Frontier powered by Unreal Engine, the network is pioneering new methods of broadcast presentation for real-time immersive storytelling. Immersive Mixed Reality (IMR) experiences demonstrate how The Weather Channel can take viewers inside of an environment to educate and inform, as they ignite a revolution of weather presentation. Previously-released segments include a spotlight on tornado safety, storm surge flooding the studios, a wildfire overtaking a field, a deadly ice storm, and illustrating the impact of climate change on a future American city. By mid-2020, the network plans to use IMR technology in 80% of their programming.
The 40th Annual News & Documentary Emmy® Awards will be presented on Tuesday, September 24th, 2019 at Lincoln Center’s Alice Tully Hall in New York City.
ABOUT THE WEATHER CHANNEL
Since its launch over 35 years ago, The Weather Channel television network has become the top-rated and most widely distributed weather network in America. The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. With trusted meteorologists who analyze, forecast and report the weather, its expertise is unrivaled. The network posted its highest ratings in its history during 2017’s historic Hurricane Irma and was the highest-rated cable network during recent hurricanes Harvey and Michael. In 2018, The Weather Channel was nominated for an Emmy for its coverage of Hurricane Harvey and brought new life to weather forecasting by introducing its award-winning Immersive Mixed Reality (IMR) presentation. For nine years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year,” and in 2018, the Ipsos poll ranked The Weather Channel as the most trusted name in news media.