Newsroom

Press Release

May 19, 2014

CALLING ALL AMATEUR AND PROFESSIONAL PHOTOGRAPHERS: SHOW US HOW “IT’S AMAZING OUT THERE”

The Weather Channel and Toyota invite weather enthusiasts to submit photos to weather.com epitomizing the phrase “It’s Amazing Out There” with the chance to win $15,000 and other prizes

ATLANTA, GA – May 19, 2014 –Have you taken an amazing photo out in the elements? The Weather Channel and Toyota are looking for photographers – amateurs and professionals alike – to share their most spectacular photos. As yet another part of their longstanding partnership, the two companies have joined forces to celebrate the amazing world out there. Introducing The Weather Channel’s first-ever #ItsAmazingOutThere Photo Contest (weather.com/photocontest), proudly presented by Toyota...

Submit your best photos: Monday, May 19 – Sunday, June 15

Submissions should showcase a passion for nature, adventure, travel or weather. The Weather Channel recognizes that “weather” is so much more than the forecast or even weather elements. For this contest, submissions should showcase a passion for Mother Nature and capture the beauty and power that she possesses. After all, when one sees the world through weather, It’s Amazing Out There.

Contest Categories:

  • Living World (nature): Do you see a field of flowers, or the sun's rays giving life? Do you notice the wind's quiet persistence as it carves into Mother Earth to create canyons? If so, this is the category for you. This category is seeking photos that capture the wonder of Mother Nature – from rare species to stunning landscapes.
  • Adventure (travel/sports & recreation): Weather plays a huge part in the places we travel and activities we do. This category is seeking photos that portray people getting out to enjoy recreational/extreme sports, outdoor activities, or anything that shows a sense of adventure.
  • The Elements (weather): This category seeks images that capture the power and beauty of weather systems from winter storms to wildfires, and from haboobs to raging thunderstorms.

Users can go to weather.com/photocontest or  facebook.com/theweatherchannel to submit their best photos. Full rules available here (http://wxch.nl/1g5pwPt). 

Vote early and often: Monday, June 16 – Sunday, July 13

weather.com users can go to weather.com/photocontest or facebook.com/theweatherchannel to vote for their favorite photo once each day. They will also be able to share the photo socially with friends and family to encourage them to vote. 

Final judging: Monday, July 14 – Friday, July 25

Entries will be judged via three criteria: Creativity in dealing with the subject matter, technical merit of the photo, and appropriateness to the category. Judges include:

  • Adam Ravetch, an award-winning wildlife and nature photographer/videographer who has worked on high-profile projects for National Geographic, BBC, PBS, and more.
  • Steve Winter, whose credits include being named BBC Wildlife’s Photographer of the Year; a book of photography published by National Geographic; and work featured on CBS’s “60 Minutes,” CNN, BBC, NPR, and more.
  • David Mayhew, adventure/weather photographer
  • Neil Katz, editor-in-chief of weather.com and vice president of content for The Weather Company

Winners announced: Friday, August 15

The winners will be announced on air on The Weather Channel and on weather.com.

Prizes:

  • 1 Grand Prize Winner - $15,000 + trip to Atlanta to be featured on The Weather Channel and weather.com
  • 3 First Place Winners - $500 (1 in each category)
  • 3 Second Place Winners - $250 (1 in each category)
  • 3 Third Place Winners - $100 (1 in each category) 

The Weather Company: Where the World Gets its Weather

Through The Weather Channel, weather.com, Weather Underground, Intellicast.com, and third-party publishing partners, the company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens. Through WSI and Weather Central, the company delivers superior professional weather services for the media, aviation, marine and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press

Toyota

Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through its Toyota, Lexus and Scion brands.  Over the past 50 years, the company has built more than 25 million cars and trucks in North America, where Toyota operates 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.).  The company’s 1,800 North American dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  (NYSE:TM). 

 

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Twitter Handles and Hashtags:

@weatherchannel, @Toyota, #ItsAmazingOutThere

Facebook: facebook.com/theweatherchannel