FOR IMMEDIATE RELEASETHE WEATHER CHANNEL TEAMS UP WITH ELIE TAHARI FOR THE LAUNCH OF HIS FALL CAMPAIGN, THE PERFECT STORM
August 8, 2014 - Elie Tahari has teamed up with The Weather Channel and their new morning show “AMHQ with Sam Champion” for the launch of his Fall 2014 ad campaign which was inspired by “the Perfect Storm.”
On Monday, August 11th, “AMHQ” will reveal all eight campaign images during the live morning show’s 7:00 a.m. hour (ET), come rain or shine. Champion will host the live broadcast from the roof of Elie Tahari’s design center at 510 Fifth Avenue right above his flagship boutique, which will also include a fashion show of select looks from the Fall collection. The images will be unveiled simultaneously on ElieTahari.com and through social channels using the hashtag #theperfectstorm.
Tahari’s campaign was shot by photographer Steven Klein and features model Hilary Rhoda. The images place Rhoda against four dramatic weather environments that Klein captured on the island of Mystique. Thunderous waves, a shower of lightning, rolling clouds, and a vivid red sky mirror Tahari’s inspiration for the collection.
“My Fall collection was inspired by dramatic storms and the light that follows. I couldn’t think of a more perfect partner than The Weather Channel to assist in launching the campaign. I look forward to a fun morning of weather and fashion and I am excited to broadcast live from my design studio, which is a first for me,” said Elie Tahari, Chairman and CEO.
“The images of reporters braving dangerous natural elements have long been among the most compelling on television. To harness that energy and capture nature’s pallet is a stunning feat, and Elie Tahari has done that,” said Sam Champion, host of “AMHQ with Sam Champion” on The Weather Channel. “Mr. Tahari is an icon, and we love that his collection draws those natural connections between weather and fashion. We can’t wait to help him reveal this fantastic collection to the world.”
Tahari has outfitted all of the “AMHQ” show hosts, including Sam Champion, Maria LaRosa, Mike Bettes, Anaridis Rodriguez and Reese Waters in his latest fall collection for the Aug. 11 broadcast. The live broadcast will be followed by a private shopping event that evening at Tahari’s Fifth Avenue boutique for clients of The Weather Channel, which will be hosted by Sam Champion and Elie Tahari.
Elie Tahari Ltd.
Elie Tahari Ltd. is a privately held corporation with a global presence on five continents and in more than 600 US stores word wide. Additionally, Elie Tahari has free standing US collection boutiques in cities including New York, Las Vegas, Boston, Atlanta, East Hampton, Boca Raton and Dallas as well as internationally around the world in Turkey, Qatar, and Poland. Elie Tahari has come to define modern sophistication with the brands inspired collections of understated grace and elegance. To see the latest from the Elie Tahari Collection, please visit www.elietahari.com.
The Weather Company: Where the World Gets its Weather
Through The Weather Channel (weather.com) and Weather Underground (wunderground.com) brands, The Weather Company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens, as well as third-party publishing partners via API. Through WSI, the company delivers superior professional weather services for the media, aviation, marine and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.