August — 2006

Viewership Milestone: Nearly 90 Million Households

Viewership Milestone: Nearly 90 Million Households

Launch of new series, It Could Happen Tomorrow which sustained ratings increases averaging 53 percent for its time period compared to the year before; other new program launches include nightly series Abrams & Bettes – Beyond the Forecast and TV’s only weekly climate change program, Forecast Earth with Dr. Heidi Cullen.

Innovation: Advertisers begin to customize content by target audience; launching weather-triggered advertising opportunities on all platforms (TV, online and mobile).

  • Timeline - Image - 2006 - It Could Happen Tomorrow