EFFECTIVE AS OF October 1, 2023
This privacy policy (“Privacy Policy”) provides a detailed description of how Allen Media, LLC and its affiliates including, but not limited to Weather Group Television, LLC, Entertainment Studios Digital Media, LLC, Sports.TV, LLC and Allen Media Digital, LLC (“us,” “we,” or “our”) collect, use, and share information about you as well as your rights and choices regarding such information. This Privacy Policy applies to any online location, mobile applications, interactive TV applications, desktop applications, digital media players, and other digital services that link to this Privacy Policy (the “Service”) including the following:
weathergroup.com
localnow.com
pattrn.com
sports.tv
thegrio.com
hbcugo.tv
Please note this Privacy Policy does not apply to the “weather.com” or other sites and services provided by The Weather Company.
As used in this Privacy Policy, the term “you” or “your” refers to each user accessing our Service, whether you are a subscriber, other registered user, or a visitor who has not subscribed to or registered for the Services. Any services offered by us or an affiliate of ours (“Affiliate”) that have a separate privacy policy are not covered by this Privacy Policy.
By using our Service, you consent to the applicable Terms of Use for the respective Service and agree to the collection and use of information from or about you as explained in this Privacy Policy. If you do not agree and consent to the collection and use of information from or about you in accordance with this Privacy Policy, then you may not use and/or must discontinue use of the Service.
Our Service is intended for users in the United States. If you are located outside of the United States and are accessing our Service, your personal information as described in the Privacy Policy will be processed and stored in the United States, and the laws in the United States may not be as protective of personal information as laws in your resident country. If you do not agree with the processing of your personal information in the United States, or you do not otherwise accept this Privacy Policy or the Terms of Use, please discontinue your use of the Service. If you are a resident of California, Colorado, Connecticut, Utah, or Virginia, please see the “Notice at Collection & Additional Disclosures for Residents of Certain U.S. States” section below for information about data subject rights that may be available to you. If you have any questions or wish to exercise these rights, please contact us as set out in the “Contact Us” section.
This Privacy Policy discloses how we collect, use, and share information we gather about you and the choices you have regarding our use of and your ability to update and manage the information.
This Privacy Policy has information about:
Personally Identifiable and Other Information Collected by Us
How We Use Your Personally Identifiable Information
How We Share Your Personally Identifiable Information
Third-Party Web Sites, Third-Party Services, Plug-Ins and Links
Additional Disclosures for Nevada Residents
Notice at Collection & Additional Disclosures for Residents of Certain U.S. States
In order to maximize your experience and to provide you with enhanced products and services, we collect personally identifiable information (“PII”) from you. This information is collected and stored electronically by us. This information may be provided to us voluntarily by you, collected automatically by us from you, or provided to us from third-party sources as further explained in this Section 2.
We collect information about you when you use the Service, including information you provide when you sign up for our Service; complete a survey; register for a promotion, contest or sweepstakes; send us an e-mail message or complete an inquiry form to receive additional information; sign up for an email newsletter; report weather or other conditions; submit information about yourself (e.g., your gender, age, age range, address, birthday); request alerts or notifications; report locations; or make a purchase from us, contact customer support, or apply for a job. The following categories of information we collect and have collected in the last 12 months:
We also may collect certain information through automated means. The categories of information we automatically collect and may have collected in the last 12 months includes:
We use various tracking technologies to automatically collect information when you use the Service, including the following:
For further information on how we use tracking technologies for analytics and advertising, and your rights and choices regarding them, see the “Analytics and Advertising” and “Your Rights and Choices” sections below.
We also collect information from third-party sources in limited circumstances. The following are the categories of sources we collect information from:
We collect and use PII for business and commercial purposes in accordance with the practices described in this Privacy Policy. Our business purposes for collecting and using information, including in the last 12 months, include to:
Notwithstanding the above, we may use information that does not identify you (including information that has been aggregated or de-identified) for any purpose except as prohibited by applicable law. For information on your rights and choices regarding how we use information about you, please see the “Your Rights and Choices” section below.
We may combine information about you with information obtained from other sources. These sources may include Service Providers that help us determine location based on your IP address; online and offline data providers, from which we obtain demographic, interest based and online advertising related data; publicly-available sources; and partners that help market to you products or services that may be of interest to you.
We do not rent, transfer or share PII about you with other people or non-affiliated companies in exchange for money. In section 4 below, we explain the ways we may disclose your PII with third-parties.
Notwithstanding the above, we may share information that does not identify you (including information that has been aggregated or de-identified) except as prohibited by applicable law. For information on your rights and choices regarding how we share information about you, please see the “Your Rights and Choices” section below.
Like many websites on the Internet and other Internet-based services, our Services link to pages located on websites, platforms or services maintained by various other entities. These other websites, platforms and services are not bound by this Privacy Policy, and we are not responsible for their information collection practices. The privacy policies of other organizations may differ from ours, for example, with respect to the level of security, use of cookies, and collection, use, and disclosure of PII. We do not control such entities’ data handling practices and we recommend that you review their privacy notices, terms of use, and license agreements prior to using our Service with any such websites or other Internet-based service.
In some cases, you may navigate to pages of other websites that are framed with elements of a Service offered by us such as in the header or footer. In that case the URL will identify the site you are visiting. In other cases, such as advertisements, you will be connecting to another site or service when you click on or otherwise activate those opportunities, including click-to-call, click-to-text, and click-to-email opportunities. You may also encounter third party applications that interact with the Service. The following are some examples of ways our Service may connect you to other unaffiliated websites and Internet-based services:
We, our service providers acting on our behalf, and our Vendors, use various Internet technologies which help us to manage the operations of a Service offered by us and track your usage behavior so that we can tailor information and advertisements to make your visits more enjoyable and meaningful.
We use Google Analytics to help analyze how users use the Service. These tools use cookies to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the Service (including IP address) is transmitted to our data collection tool Service Providers like Google. This information is then used by us to evaluate visitors’ use of the Service and to compile statistical reports on Service activity. If you would like to opt-out from the use of your information by Google analytics, you may use Google’s analytics opt-out browser add-on designed for this purpose. Additional information about how Google uses your personal information (including for its own purposes, e.g., for profiling or linking it to other data), please visit Google Analytics’ Privacy Policy. We also use our internal analytics tools to analyze how users use the Service.
In addition, we work with agencies, advertisers, ad networks, and other technology services to place ads about our products and services on other websites and services. For example, we place ads through Google and Facebook that you may view on their platforms as well as on other websites and services.
As part of this process, we may incorporate tracking technologies into our own Service (including our website and emails) as well as into our ads displayed on other websites, platforms and services. Some of these tracking technologies may track your activities across time and services for purposes of associating the different devices you use, and delivering relevant ads and/or other content to you (“Interest-based Advertising”).
We also use audience matching services to reach people (or people similar to people) who have visited our Service or are identified in one or more of our databases (“Matched Ads”). This is done by us uploading a customer list to a technology service or incorporating a pixel from a technology service into our own Service, and the technology service matching common factors between our data and their data. For instance, we incorporate the Facebook pixel on our Service and may share your email address with Facebook as part of our use of Facebook Custom Audiences. As indicated above, vendors may act as our service providers, or in certain contexts, independently decide how to process your information. This Privacy Policy does not cover the use of various technologies by advertisers, ad networks, advertising servers, and analytics companies. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.
We also contract with certain service providers to track, analyze and report data about the usage of our Service using these Internet technologies. These service providers include Adobe and its Adobe Analytics product. To obtain information about the privacy and security practices of Adobe and your options to set your Adobe preferences, use the following link: http://www.adobe.com/privacy.html.
For further information on the types of tracking technologies we use on the Service and your rights and choices regarding analytics, Interest-based Advertising, and Matched Ads, please see the “Information Collected Automatically” and “Your Rights and Choices” sections.
You may access, update, or remove certain information that you have provided to us through your account by visiting your account settings or sending an email to the email address set out in the “Contact Us” section below. We may require additional information from you to allow us to confirm your identity. Please note that we will retain and use information about you as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Please note that your opt out is limited to the email address, device, and phone number used and will not affect subsequent subscriptions.
If you have linked your account with certain other services, such as Steam or Twitch, you may unlink your accounts at any time by visiting your account settings. Please note that unlinking your accounts will not affect any information previously shared through the linking. We are not responsible for the data practices of any other entities, and we recommend that you carefully review their privacy policies and terms of use.
We are committed to protecting the safety and privacy of young people using the Internet. You must be 18 years or older to use or subscribe to the Service. Anyone under the age of 18 may only use the Service with his or her parent’s or guardian’s permission and supervision. We do not knowingly collect PII from children under the age of 18. The Service may contain links to third-party websites and other services geared to children. The linked sites and services are not under our control. We are not responsible for the content of any linked site or service or any link contained in a linked site or service, nor are we responsible for the privacy practices of the operators of those sites or services with respect to children. We strongly encourage parents and guardians to review the privacy policies of all linked sites and services.
If you are a parent or guardian and you believe we have collected information from your child in a manner not permitted by law, contact us at datarequest@weathergroup.com. We will remove the data to the extent required by applicable laws.
We have put in place appropriate physical, electronic and managerial procedures designed to protect and safeguard your data from unreasonable alteration, acquisition, or misuse by unauthorized third parties. We use standard industry practices to protect your PII, however, we cannot guarantee that your communications with the Service will never be unlawfully intercepted, or that your PII will never be unlawfully accessed by third parties.
In the unfortunate event that your PII is compromised, we may notify you by email (at our sole and absolute discretion) to the last email address you have provided to us in the most expedient timeframe that is reasonable under the circumstances. Please note, however, that delays in notification may occur while we take necessary measures to determine the scope of the breach and restore reasonable integrity to the system, or, if notification would impede a criminal investigation, to accommodate the legitimate needs of law enforcement.
Please note that if you allow others to use your account (including others you permit to set up profiles under your account), they may be able to view information about your account or any of the profiles under your account, including information about the videos you view and your email address.
We reserve the right to alter our Privacy Policy as business needs require. If we decide to change our Privacy Policy, we will post those changes here so that you will always know what information we gather, how we might use that information, and whether we will disclose it to anyone. All changes to this Privacy Policy will be posted on our Sites prior to the time they take effect. If we make material changes to the way we use PII, affected consumers who have registered with us and provided us with an e-mail address will be notified via e-mail and will be given the opportunity to opt-out when applicable. Your continued use of the Service after any such updates take effect will constitute acknowledgement and (as applicable) acceptance of those changes. If you do not wish to acknowledge or accept any updates to this Privacy Policy, you may cancel your use of the Service
Nevada law (NRS 603A.340) requires each business to establish a designated request address where Nevada consumers may submit requests directing the business not to sell certain kinds of personal information that the business has collected or will collect about the consumer. A sale under Nevada law is the exchange of personal information for monetary consideration by the business to a third party for the third party to license or sell the personal information to other third parties. If you are a Nevada consumer and wish to submit a request relating to our compliance with Nevada law, please contact us as at datarequest@weathergroup.com or submit the following form.
This notice is for residents of states that have adopted comprehensive privacy legislation and others that may come into effect from time to time, including, but not limited to, California, Connecticut, Colorado, Utah, and Virginia (collectively, “Applicable State Laws”). This section explains those rights and applies to residents of states with Applicable State laws (“Consumers”). Please review our complete Privacy Policy for more information about how your personal information is processed.
The following table describes (i) the categories of personal information we have collected in the past 12 months, and (ii) the categories of third parties to which we have disclosed Personal Information for a business purpose.
Identifiers, including name, email address, phone number account name, IP address, and an ID or number assigned to your account.
Note: As described below, this category of your personal information is shared with our third-party business partners for purposes of targeted advertising.
Customer records, billing and shipping address, and credit or debit card information.
Demographics, such as your age or gender. This category includes data that may qualify as protected classifications under other California or federal laws.
Commercial information, including purchases and engagement with the Service.
Internet activity, including cookies, and data related to your interactions with our Service/advertisements.
Note: As described below, this category of your personal information is shared with our third-party business partners for purposes of targeted advertising.
Geolocation data, including location enabled services such as WiFi and GPS.
Inferences, including information about your interests, preferences, and favorites.
Note: As described below, this category of your personal information is shared with our third-party business partners for purposes of targeted advertising.
Sensitive Personal Information, including your precise geolocation only.
The categories of sources from which we collect personal information are set forth in “Personally Identifiable Information and Other Information Collected by Us” section above. The business purposes for which we collect Personal Information are described in detail in the section titled “How We Use Your Personally Identifiable Information” above and include:
We retain the personal information we receive as described in this Privacy Policy based on the following criteria. We will retain personal information for as long as you use our websites or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, or based upon such other criteria required to comply with contracts, our policies and applicable laws.
For purposes of Applicable State Laws, we do not “sell” personal information, nor do we have actual knowledge of any “sale” of personal information of minors under 16 years of age as the term “sell” is commonly understood.
Please note that if you opt out using any of these methods, the opt out will only apply to the specific browser or device from which you opt out. We are not responsible for the effectiveness of, or compliance with, any opt out options or programs, or the accuracy of any other entities’ statements regarding their opt out options or programs.
You may also opt out by clicking on the “Do Not Sell or Share My Information” link found here, by contacting us as set forth in “Contact Us” below.
Under Applicable State Laws, you have the right to know certain information about our data practices. For example, California residents have the right to request the following from us:
Under Applicable State Laws, you may have the right to request that we delete your personal information. This right to deletion does not apply to any of your personal information that is subject to an exception under Applicable State Laws. Once we receive your request and verify your identity, we will delete all personal information in our records that is not subject to a legal exception.
Under Applicable State Laws, you may have the right to request the correction of personal information where it is inaccurate or incomplete. In some cases, we may provide self-service tools that enable you to manually update your personal information.
You may have the right to appeal our decision or response to your request. To exercise your right to appeal, you can submit and appeal request using the same method used to submit your original request, including by contacting us as set forth in “Contact Us” below.
Under Applicable State Laws, you may have the right to limit our use and disclosure of certain “sensitive” personal information. Examples of sensitive personal information include your: precise geolocation, genetic data, ethnic origin, and religious background. The right to limit the processing of sensitive personal information only applies if the information is processed for purposes of inferring characteristics about you. We currently do not engage in such processing.
If you have any questions or comments about this Privacy Policy, our data practices, or our compliance with applicable law, please contact us:
By email:
By mail:
Allen Media, LLC
300 Interstate North Pkwy SE
Atlanta, GA 30339
ATTN: Legal Dept
If you have a disability and would like to access this Privacy Policy in an alternative format, please contact us at datarequest@weathergroup.com.