The Addition of SKI TV Expands Local Now's Sports, Entertainment and Lifestyle Channels with Extensive Library of Ski & Snowboard Culture Content

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‍Byron Allen's Allen Media Group announced today its fast-growing free-streaming platform Local Now continues to expand its premier free content for the platform's growing viewer base with the addition of SKI TV, the world's first and original alpine lifestyle and ski/snowboard culture content TV channel based in Amsterdam, Netherlands.

The deal will bring SKI TV's deep library of original and licensed programming to the Local Now platform where it will entertain the 100M plus global ski and snow sports enthusiasts with free, exclusive ad-supported content, such as tours and interviews with the operators of World Class resort destinations in Switzerland, France, Italy and Austria for the upcoming season with exclusive highlights and commentary for the 2021-2022 World Ski Tour.

"Local Now is on a mission to be the most localized news and entertainment free-streaming service which is one of the many reasons we're excited to announce our new partnership with SKI TV," said Byron Allen, Founder, Chairman, and CEO of Local Now parent company Allen Media Group. "With our new SKI TV partnership, Local Now is bringing the best free and exclusive streamable sports content that appeals to every winter sports enthusiast."

"SKI TV is thrilled to be partnering with the team at Local Now as the synergies between our networks will enable us to do some very creative things with cross platform content and integrating corporate partners. We share Byron Allen's vision for where the future of television is heading and believe SKI TV is a must carry channel for platforms like Local Now," says Geoff Harrison, SKI TV CEO and Founder.

Local Now has more than 8,500 titles and 345 free-streaming channels, including a Local Now channel in every DMA in the country, and additional local channels and content from major partners nationwide.  You can view a sample of SKI TV's live feed here: https://www.skitv.tv/live/.